Top 5 tools for prospecting on LinkedIn in 2021

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Automation, the key to prospecting on LinkedIn

As the name suggests, automation enables processes to be activated automatically. In the context of prospecting on LinkedIn, automation refers to the use of tools to automatically send connection requests, follow-up messages and any other actions that you should take manually from your account.

Over the years and the development of the social network LinkedIn, automation tools have emerged to allow its users to create lead generation and prospecting campaigns more quickly and efficiently.

What are the benefits of using automation tools to prospect on LinkedIn in 2021?

  • Time saving because you no longer have to perform all these prospecting actions manually
  • Facilitate A / B testing because you can experiment with different approach methods and monitoring models in order to identify the best performing (s)
  • Most of them generate reports of your prospecting campaigns to quickly analyze your results
  • They allow you to personalize your conversation and distinguish yourself from the generic messages of your competitors
  • They integrate perfectly with other marketing tools . By combining your LinkedIn automation tool with other marketing tools like Zapier or Integromat , you can create multi-channel prospecting campaigns!

Now that you know the benefits of automating prospecting on LinkedIn.

Let’s look what are the best tools on the market , because yes all automation tools are not “ideal” to improve your prospecting and increase your ROI. Some of them lack obvious features, are not secure, or are just plain hard to use.

You are ready to start generating leads by autopilot . You just need the right LinkedIn tool to help you achieve this.

If so, we’re here to help.

Here are our top 5 of the best automation tools for prospecting on LinkedIn in 2021.

  1. LinkedIn Sales Navigator
  2. Phantombuster
  3. Dux-Soup
  4. Zopto
  5. LeadIn

LinkedIn Sales Navigator

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a product of the social network LinkedIn itself. Its main functions are as follows: LinkedIn Sales Navigator was designed for sales professionals to get the most out of more than 760 million profiles on the network. It offers more in-depth search capabilities than LinkedIn and prides itself on custom algorithms to help you reach the right decision maker.

What do we like about LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a flexible and well-oiled machine. It is an essential tool for sales professionals and corporate reps, allowing them to gather information on key contacts and companies. a huge percentage of decision makers are present on Sales Navigator , which makes linking to targets a smoother process than the other tools on this list.

What could be better?

The price and time required to use the tool can be off-putting. Sales Navigator costs € 793.29 per year , one of the more expensive tools on our list. There are also some additional costs, like importing data into your CRM. It can also mean more notifications and administrative work to sift through to “clean up” your CRM.

Price : A business account starts at € 66.11 per month when billed annually or € 82.64 per month on an ongoing basis.

Free plan? Yes. New users can sign up for a 30 day free trial.

Phantombuster

Phantom Buster Features

Phantombuster is a code-free LinkedIn automation and lead generation tool that helps businesses automate tasks on LinkedIn (and not only), to scrape audiences and reach their prospects.

Main duties :

This tool offers solutions in the form of “Phantoms” (that is to say, automations) available for more than 20 online categories, in particular LinkedIn and Sales Navigator .

PhantomBuster is mainly used for lead generation, marketers, sales teams and agencies using this tool to optimize and increase their growth by activating autopilot mode. Users can use over 100 Phantoms from their “Phantom Store” to extract and enrich prospect lists , create awareness campaigns on LinkedIn and automate on social media.

What do we like about this tool?

Phamtoms work in the “cloud”, so even when you close your browser and turn off your computer, they work seamlessly. All Phantoms, including LinkedIn Phantoms, are maintained by a team of expert engineers within their teams ensuring safety and viability.

What could be better?

Getting started with the tool! For people who are comfortable with more “complex” systems, it will be difficult to learn about this tool at first.

Price : Depending on your needs, Phantombuster can cost you between 0 and 900 euros .

Free plan? Yes. They also offer a 14-day free trial to test their tool with a limit of Phantoms.

Dux Soup

Dux soup

Dux-Soup is one of the most popular LinkedIn automation tools on the market, making it easy to connect and engage with your prospects. But it is also a Chrome extension .

Main duties :

Dux-Soup is a lead generation tool for LinkedIn that automatically consults your LinkedIn prospect’s profiles, approves their skills, tracks their activity on LinkedIn, and sends personalized messages on your behalf.

What do we like about Dux-Soup?

We love that Dux-Soup is simple enough that you can start creating and customizing lead generation projects right off the bat.

What could be better?

Dux-Soup does not working from the cloud and therefore requires an extension to work. This means your computer needs to be open and running for it to work, which is not very convenient for automation during off-peak hours. The interface is also outdated. It could benefit from a UI and UI facelift to improve the user experience, as it can be quite clunky in places.

Price : Pricing starts at just under $ 10 per user per month.

Free plan? Yes. It has a free plan with limited features.

Zopto

Zopto Dashboard

Zopto is a LinkedIn prospecting automation tool that primarily helps sales teams improve their lead generation efforts.

You can filter your ideal customers and run searches using LinkedIn Premium or Sales Navigator.

Main duties :

Zopto is a cloud-based lead generation tool that allows you to automate your lead generation process to access new customers and markets.

What do we like about Zopto?

The tool’s integration with LinkedIn is seamless, and we found it easy to tailor audiences to our needs. Its interface is also clean and easy to learn from day one.

What could be better?

Importing data from LinkedIn to Zopto was a bit laborious manually. Additionally, Zopto recommends that you only use its tool with a LinkedIn premium account to benefit from most of its features, which can be a pain if you don’t already have a LinkedIn premium membership.

Price :

Zopto offers 3 plans:

  • Staff – 180 € / month.
  • Growth – 330 € / month.
  • Agency – 850 € / month

Free plan? No. Zopto does not have a free version.

LeadIn

LeadIn Dashboard

LeadIn goes beyond the simple automation tool to prospect on LinkedIn. Indeed, this tool allows ultra-personalized multi-channel LinkedIn automation!

Who is this tool for?

LeadIn was designed specifically for marketers , vendors , “ growth hackers “, and the lead generation agencies / where the people managing multiple LinkedIn accounts .

With an easy-to-use dashboard and the ability to switch between accounts in a second, managing LinkedIn accounts has never been easier.

Main duties :

  • Webhooks – Thanks to webhooks, you can link LeadIn to your other tools marketing automation . You can even integrate Zapier or Integromat to create a powerful multichannel growth flow with hyperpersonalization, for example by connecting your CRM to LeadIn.
  • Smart inbox – Let’s face it, managing your inbox from LinkedIn is a real headache. Messages get lost, you’re limited in filters, and everything is just ten times worse if you manage multiple accounts. Fortunately, LeadIn has a smart inbox dedicated to boost customer engagement and make sure you never miss a chat conversation again.
  • Dynamic customization – Through dynamic personalization, you can send messages to people based on a custom variable. This method goes far beyond personalizing the “first name” or “company name” that most people use. We have already generated over 42 demos with hyper-personalized sequence and managed to achieve an 83% response rate through dynamic personalization.
  • Security – At LeadIn, we take the security of your account very seriously. Unlike many other tools on this list, you have a dedicated, local IP address to use the tool. With most LinkedIn tools, your IP is different each time you log in, and LinkedIn can know if you are logging in from a different country each time. This is not the case with LeadIn, and you can rest easy knowing that your account is in good hands.
  • Email integration (multichannel) – LeadIn is compatible with Gmail, Outlook, and any SMTP mail server. After you have connected your email provider and created a signature to attach to your email, you can start usingthe automation of emails in your multichannel engagement sequences . The ideal option: it is also possible to choose to send your emails only to professional addresses (business) and thus avoid any problem of RGPD / CNIL .
  • Discovery and verification of emails – LeadIn has its own crawler technology allowing to identify the professional email addresses of your prospects (unlimited). The tool also makes it possible to check real-time validity of these addresses to ensure that you contact only valid business email addresses and thus preserve the health of your domain name. It is a step that can be added in your multichannel sequences.

What could be better?

It’s up to you to tell us! We know that new LeadIn users may find the interface rich and complicated to learn. The LeadIn team is open to receiving advice on what needs to be improved. For this you can contact the LeadIn team so that your suggestions are taken into account as the software is developed.

Price : 97 € / month.

Free plan: A 14-day free trial.

This is the end of this article. Thanks for reading it! Let us know if you’ve used any of the tools on our list and what you thought of them.

To test the LeadIn tool, click here to book a tool demonstration .

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